The Message Triangle | FRESH Speakers Academy

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Course IV. Grow Your Practice

Grow Your Practice

What to expect in this course

Easy, Impactful, Op-Ed Writing

Get people talking (4:51)
Find your thesis (5:05)
Support your argument (8:24)
Lede with experience (5:06)
Be up to the challenge (5:21)
Takeaways (1:41)

The Message Triangle

The Message Triangle (1:05)
Why a Triangle? (1:22)
Creating Your Anchoring Statement (3:41)
Create the Scaffolding (2:23)
Map Your Message: Create Your Triangle (10:28)
Bonus Exercise: Are You a Credible Source? (3:32)
5 Tricks of the Trade: Put the Pyramid Into Action (1:52)
Homework: Put the Pyramid Into Action (0:47)
Takeaways (0:41)

Negotiate Your Speaking Fee

Interpretations of worth (3:43)
Step One: Share Your Rate (8:35)
Step Two: The Counter Offer (4:14)
Step Three: The Firm Offer (3:55)
Takeaways (0:52)

Standing Ovations to Big Dollar Donations

Getting to the joyful yes (6:23)
Create your vision (6:18)
Cultivating relationships (10:50)
The pitch (3:12)
Takeaways (1:06)

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The Message Triangle

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